Google Ads
Google Ads Management — The Right Clicks at a Cost That Makes the Math Work
Your business at the top of Google the moment someone searches for what you sell. We manage the strategy, keywords, bids, and reporting — so your ad budget works harder.
Google Ads puts your business at the exact moment someone searches for what you sell. Unlike SEO which takes months to build, Google Ads delivers traffic the same day the campaign goes live. The challenge is not getting clicks — it is getting the right clicks at a cost that makes the math work. That is what we manage.
Key points
- No traffic without intent — Google Search Ads only show when someone actively searches for your service.
- You set the budget — minimum spend starts from Rp 3 million/month (AUD 600/mo), fully adjustable.
- Management fee is separate from ad spend — your ad budget goes directly to Google, not through us.
5 Reasons Google Ads Fail Without Proper Management
Most wasted Google Ads budgets share the same five root causes. Recognising them is step one — fixing them is what we do.
- Wrong keyword match types — broad match burns budget on irrelevant queries. Exact and phrase match targeting is non-negotiable for most Bali SME budgets.
- No negative keyword list — competitors' brand names, unrelated queries, and informational searches drain spend daily without a maintained negative list.
- Ads not matched to landing page — a generic homepage as the destination kills Quality Score, raises CPC, and loses the conversion.
- No conversion tracking — running Google Ads without conversion tracking is flying blind. You cannot optimise what you cannot measure.
- Set-and-forget management — Google's algorithm shifts constantly. Campaigns need weekly bid adjustments, A/B testing, and search term audits to stay efficient.
What's Included in Every Campaign We Manage
- Campaign strategy & keyword research
- Ad copywriting (3 variants per ad group, A/B tested)
- Conversion tracking setup (calls, form fills, WhatsApp clicks)
- Landing page recommendations (we flag what needs fixing)
- Negative keyword management — reviewed weekly
- Bid strategy optimisation (Target CPA or Target ROAS based on data)
- Monthly performance report with plain-language summary
- Google Analytics 4 + Search Console linked
Campaign Types We Manage
Three campaign types — each suited to a different business goal. We recommend the right mix based on your industry and budget.
Search Ads
Highest intent — best for services & local business
- Text ads on Google Search results
- Targets active searchers — highest purchase intent
- Ideal for "jasa X Bali" and local service queries
- Responsive Search Ads with 3+ headline variants
Display & Remarketing
Brand awareness & retargeting non-converters
- Visual banner ads across Google's Display Network
- Remarketing to visitors who didn't convert
- Audience targeting: interests, demographics, custom intent
- Best used alongside Search for full-funnel coverage
Performance Max
AI-driven across all Google channels at scale
- Runs across Search, Display, YouTube, Gmail, Maps
- Google's AI optimises placements and bids automatically
- Best for e-commerce and lead gen at scale
- Requires strong creative assets and conversion data
Management Packages
Three tiers based on campaign scale and how much active management your account needs. Management fee is separate from ad spend — your ad budget goes directly to Google.
Starter
One campaign, lean & focused
AUD 300/mo
- Min. ad spend Rp 3jt/mo (AUD 600/mo)
- 1 campaign, up to 3 ad groups
- Monthly keyword & negative keyword review
- Monthly performance report
- A/B testing
- Landing page audit
Most popular
Growth
Multi-campaign with weekly optimisation
AUD 600/mo
- Min. ad spend Rp 7jt/mo (AUD 1,400/mo)
- Up to 3 campaigns, 10 ad groups
- Weekly bid & keyword optimisation
- A/B testing (ads & landing page variants)
- Conversion tracking setup & verification
- Monthly report + strategy call
- Custom landing page build
Scale
Full-funnel, dedicated account manager
AUD 1,000/mo
- Min. ad spend Rp 15jt/mo (AUD 3,000/mo)
- Unlimited campaigns & ad groups
- Full funnel strategy (Search + Display + PMax)
- Dedicated account manager
- Bi-weekly report + strategy call
- Landing page recommendations included
Management fee is separate from ad spend. Ad spend goes directly to your Google account — we never hold your ad budget.
How the Process Works
Five stages from first conversation to ongoing optimisation — with clear milestones at each step.
Step 1: Audit & Strategy
Review your business, competitors, and search landscape. Define campaign goals, target keywords, and budget allocation. If you have an existing Google Ads account, we audit it first and identify wasted spend.
Step 2: Account Setup
Google Ads account structure, conversion tracking, audience lists, and campaign configuration — built from scratch or audited if existing. Nothing launches without conversion tracking in place.
Step 3: Ad Creation
Write 3+ responsive search ad variants per ad group, aligned to landing page content and search intent. Headlines, descriptions, and extensions are all written to maximise Quality Score and click-through rate.
Step 4: Launch & First 2 Weeks
Daily monitoring during launch phase to catch budget burn, Quality Score issues, and early conversion signals. Bid adjustments and negative keyword additions happen in real time during this critical window.
Step 5: Ongoing Optimisation
Weekly negative keyword review, bid adjustments, A/B test results analysis, and monthly strategy report. As data accumulates, campaigns shift to Target CPA or Target ROAS for smarter automated bidding.
Frequently Asked Questions
How much should I spend on Google Ads?
Minimum effective budget for Bali/Indonesia local services is Rp 3–5 million/month. Below that, the data volume is too low to optimise meaningfully. For e-commerce or competitive industries, Rp 10–20 million/month produces better results. We advise a budget based on your goal and industry before campaign launch.
How quickly will I see results?
Search campaigns can generate leads within the first week. However, the first 2–4 weeks is a learning phase — Google's algorithm is gathering data. Expect meaningful optimisation from week 4–6. Full performance data to make reliable decisions typically takes 90 days.
Do I need a landing page or can I use my homepage?
A dedicated landing page almost always outperforms a homepage. Homepages are generic; landing pages match the specific ad message, load faster, and have one clear CTA. We provide landing page recommendations with every package and can build them as an add-on.
What is the difference between Google Ads and SEO?
Google Ads delivers immediate, paid traffic — you appear at the top the day you launch and stop appearing the day you stop paying. SEO builds organic rankings that compound over time but take 3–12 months to show results. Best strategy: use Google Ads for immediate leads while SEO builds in the background.
Can I run Google Ads myself?
Yes, but the learning curve is expensive. Most self-managed campaigns waste 40–60% of budget on irrelevant clicks before the account owner realises what is wrong. Professional management typically pays for itself through improved ROAS within 60–90 days.
What reports will I receive?
Monthly written report covering: impressions, clicks, CTR, CPC, conversions, cost per conversion, ROAS, and a plain-language summary of what was changed and why. Growth and Scale plans include a monthly call to review performance and strategy for the following month.
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